A Non-Profit Theater

2021

A non-profit theater organization is looking to build a new theater in a new market.

Their architects and leadership wanted more information on the feasibility of the project and needed expert analysis to determine whether the market can support the proposed facility.

A non-profit theater organization is looking to build a new theater in a new market.

Analyzing next steps

Testing Feasibility

We conducted a feasibility study and provided recommendations to the group. Starting with an in-depth market analysis

Using real data

We combined quantitative demographic and audience data, qualitative interviews and surveys of community leaders, and insights and ticketing data from existing arts organizations in the community

Providing Recommendations

We put together a 360-degree analysis of the current landscape and recommendations for how to enter the market and complete the facility project successfully

Rows of empty theater seats

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